Drake's Frozen Moments LLC claims Universal Music Group and Spotify colluded to artificially inflate Kendrick Lamar's diss track streams, misleading consumers about its popularity.
Drake's attorney highlighted that UMG didn't use ordinary business practices but instead orchestrated a campaign to manipulate streaming and airwaves, indicating foul play in promoting Lamar's track.
Allegations extend to UMG paying for social media boosts and misdirecting Apple’s Siri feature toward Lamar’s song, pointing toward a broader strategy of manipulation.
A spokesperson for UMG dismissed the claims as offensive and untrue, asserting that their marketing and promotional practices adhere to high ethical standards.
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