DraftKings Sportsbook+ is essentially a subscription service where customers can pay to boost their chances on parlay bets, which already benefit the sportsbooks heavily.
What stands out about Sportsbook+ is the audacity of asking bettors to pay upfront for access to boosted payouts on bets that are inherently risky.
By introducing this subscription model, DraftKings appears to be reversing traditional customer engagement, charging upfront rather than offering bonuses to encourage betting.
Sportsbooks have always relied on enticing bettors with promotions, but with Sportsbook+, DraftKings is attempting to shift the burden of cost onto consumers.
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