Disney's latest earnings reveal a significant rise in profits from streaming services, with Disney Plus, Hulu, and ESPN Plus generating $321 million, marking a substantial growth from the previous quarter.
CEO Bob Iger highlighted that about 60% of new subscribers opt for the ad-supported plan, reflecting a strategic shift toward advertising revenue models in the competitive streaming landscape.
Iger elaborated, "It's not just about raising pricing... the pricing that we recently put into place... was actually designed to move more people in the AVOD direction," indicating a focus on sustainable revenue streams.
With modest growth in subscriber numbers and plans for broader password sharing, Disney aims to enhance overall profitability while adapting to market demands in the evolving streaming industry.
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