Disneyland is reintroducing a discount ticket option for Southern California residents, providing a 3-day, 1 park-per-day ticket for $199, aimed at increasing local attendance despite ongoing criticisms of overcrowding.
Critics highlight the significant crowd levels at Disneyland, with wait times for attractions soaring to over 300 minutes, causing frustration among guests and concerns about the manageability of crowds.
In 2024, Disneyland reported mixed results with increased initial guest spending and attendance followed by a downturn in the second quarter, leading to a decline in operating income for its domestic parks.
The promotion for lower-priced tickets is a strategy to attract local visitors again, as it has been previously suspended and reinstated due to fluctuating demand for annual passes among Southern Californians.
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