"We've been at this journey for what amounts to maybe even a little bit more than a year, trying to figure out what it is that consumers would want, what would resonate most with them, and then translating that work into negotiations with the likes of Disney, Fox, Warner Bros. Discovery, NBC and others to make sure we had the ability to assemble that content into these smaller packages," said Vince Torres, DirecTV's chief marketing officer.
"The MySports skinny bundle was announced on Tuesday and will feature 40 sports and broadcast channels. It will launch in 24 markets with those in New York, Los Angeles, Chicago, Philadelphia and the San Francisco Bay Area able to receive their local ABC, NBC and Fox affiliates."
"The package also includes channels available from the MyFree DirecTV ad-supported channels. DirecTV will also add the ESPN+ streaming channel and more direct-to-consumer channels in the future."
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