Dell is transitioning to a simpler naming convention for its computers, moving away from Inspiron and XPS to Dell, Dell Pro, and Dell Pro Max. COO Jeff Clarke emphasized that customers prefer easy-to-remember names, admitting the previous system had become confusing. He shared at CES that this change is not about copying Apple but rather about streamlining their products to improve consumer understanding and accessibility.
The new naming system introduces base, plus, and premium tiers for the Dell computers, catering to diverse use cases. The standard Dell model is targeted at general use - play, school, and work, while the Dell Pro is marketed for professional productivity. The Dell Pro Max is refined for maximum performance, particularly in demanding applications like video rendering and AI, reinforcing Dell's thrust as an 'AI PC' brand for the modern era.
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