"The Google Discover core update from February 2026 has finished rolling out after 3 weeks. Google Ads text guidelines for AI Max is now rolled out. Microsoft Advertising launched self-service negative keyword lists. Google is testing web mentions in the retailer store pages. Bing is testing a two by two video grid layout."
"Are AI content tools tanking their customer's rankings? I recently discovered the term 'Mount AI' - and I love it! It perfectly describes what happens when a website starts to publish large amounts of AI-written content, indicating concerns about bulk AI-generated content affecting site performance and search visibility."
"For canonicalization, we have this pretty comprehensive doc. Fundamentally, this can happen, and sometimes it just takes a lot of time to settle down. There many different setups, rebranding / migrating isn't always trivial or fast, addressing technical SEO challenges during website transitions."
Multiple search engine updates occurred across platforms. Google completed its February 2026 Discover core update after a three-week rollout period and deployed new text guidelines for AI Max in Google Ads. Microsoft Advertising introduced self-service negative keyword lists for advertisers. Google tested web mentions integration on retailer store pages and released educational videos covering HTML parsing and ad experiences in search. Bing experimented with a two-by-two video grid layout for search results. Industry discussions addressed AI-generated content impacts on rankings, canonicalization best practices, and website migration challenges. Search professionals shared insights on content quality, technical SEO implementation, and platform-specific advertising features.
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