"Devil's Reserve unleashes an entirely new taste upon the world of tequila, bringing the Devil's mischievous spirit to life for those craving unforgettable nights of adventure with the perfect drink in hand," said Lander Otegui, Senior Vice President of Marketing for Proximo Spirits.
Cuervo, the world's #1 tequila brand, has just launched Devil's Reserve, a tequila infused with a devilishly delicious, sweet heat, perfect for raising a little hell.
Smooth and delicious, Devil's Reserve is the mischievous spirit you need for those nights of debauchery-whether it's shooting chilled shots or crafting some dangerously good cocktails.
New generations of tequila drinkers, especially Gen Z and younger millennials, are leaning into flavorful spirits with a lower ABV. They crave adventure in their drinks.
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