The CEO's influence accounts for as much as 45% of the company's performance, according to McKinsey. Using video content strategically gives firms an edge in market communication.
Executive video has been positively correlated with firm market value, being 4.4 times more effective in terms of earned media than employee video.
The new generation of audiences prefers visually engaging content, similar to TikTok and Instagram videos, prompting CEOs to adapt their presentation styles accordingly.
To stay relevant, CEOs must embrace new video formats and styles, presenting data in a less formal, more engaging manner that resonates with modern viewers.
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