"It's more straightforward to condemn a terrorist attack than it is to comment on a year-long war," says Joanna Piacenza, vice president of thought leadership at Gravity Research. "On top of that, we're also seeing corporations engage less in political, social, cultural issues than they had in the past four or five years, and brands are just being a little bit more intentional on if and when to weigh in on things. So, it makes sense that our data is really pointing to more minimal engagement on the anniversary."
"The most important thing is to recognize the sensitivity of the day and how it might resonate with or impact all of your stakeholders," says Sandy Lish, principal and co-founder of The Castle Group.
#corporate-responsibility #workplace-activism #antisemitism #executive-decisions #political-engagement
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