Steven Rinella, founder and face of the MeatEater brand, thrives in both business and personal outdoor adventures, emphasizing quality time outside. Despite his demanding schedule, encompassing writing books and producing TV shows, he prioritizes outdoor activities like fishing in Alaska and deer hunting in Montana. MeatEater has experienced remarkable growth, especially through its podcast, achieving nearly 40% revenue growth. It appeals to a vast hunting and fishing market and recently opened a flagship store. Rinella continues to explore new content avenues, including an upcoming show on the History Channel.
"My wife reminds me now and then, 'you should be very careful who you complain to,'" Rinella tells Fast Company. "I have no real problems to report when it comes to outdoor time."
While legacy media companies are struggling, MeatEater is thriving. Led by podcasting, its most profitable asset, the company posted nearly 40% top-line revenue growth in its media division in 2024.
Rinella has been seemingly everywhere doing everything. He's written 15 books, created 12 seasons of the MeatEater TV show, and recorded scores of podcast episodes and videos, all of which has helped MeatEater...
Some upcoming MeatEater projects are just as exciting for Rinella and will keep him just as busy. The year kicks off with a new TV show, Hunting History with Steven Rinella, premiering January 28 on the History Channel.
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