A study indicates that job advertisements featuring masculine language, like 'ambition' and 'drive', can discourage women from applying. Researchers found that removing these terms boosted women's applications by 4%. Many women reported feeling intimidated by masculinely described roles, perceiving the language as a signal that only male candidates were wanted. Dr. Joyce He highlighted that adjusting job language is a simple, cost-effective strategy to foster inclusivity. The research reflects broader implications for workplace diversity by showing how language shapes perceptions and applicant demographics.
When researchers removed 'masculine' terms from a job advertisement, women's applications increased by four percent, indicating language greatly impacts hiring opportunities.
Dr. Joyce He emphasized that changing the language of job ads is a small yet effective way to create a more inclusive environment for applicants.
Collection
[
|
...
]