A Guardian analysis shows that the Grinch-like grumble that Christmas is getting earlier every year is actually justified, as Christmas creep is confirmed real.
Figures from major supermarkets, local news bulletins, and the UK Top 40 charts expose the slow and steady takeover of the calendar by Christmas-themed items.
The UK music charts indicate that festive tunes start being played from mid-November onwards—now a full 45 days ahead of Christmas.
Since the 1990s, there’s been a consistent trend of Christmas songs entering the UK Top 40 earlier in the year, proving the rise of Christmas creep.
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