Mars is collaborating with the USDA and UC Davis to genome sequence pathogens affecting cocoa crops, like black pod disease, to enhance plant resilience.
Pascalization involves applying high pressure to cocoa products to stabilize cocoa particles, preserving flavor and nutrients while extending shelf life without heat.
Mishra acknowledges the full pod potential in cocoa, though competition exists with companies like Nestle retracting products while Lindt shows more success.
Nestlé's Incoa was retracted shortly after launch due to poor reception, contrasting with Lindt’s successful Cocoa Pure, demonstrating varying outcomes in the sector.
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