"Chinese state-owned carmaker Chery is pressing ahead with its rapid UK expansion by launching a fourth brand in the British market, underlining its ambition to become a long-term player in one of Europe's most competitive automotive landscapes. The group confirmed it will introduce vehicles under the Lepas brand, a new line focused on battery-electric and hybrid SUVs aimed at younger families. While Lepas is being developed primarily with Europe in mind, the UK will be one of its early launch markets."
"The move adds to Chery's already fast-growing UK portfolio. Since entering Britain, the company has rolled out Omoda in 2024, Jaecoo in early 2025 and its core Chery-branded models last summer. Combined, those brands delivered more than 53,600 UK sales in 2025, giving Chery a 2.7% share of the market and putting it ahead of rivals including BYD, Tesla, Mini, Honda and Mazda."
Chery is expanding rapidly in the UK by adding a fourth brand, Lepas, focused on battery-electric and hybrid SUVs for younger families. Lepas is being developed mainly for Europe with the UK as an early launch market. Chery already sells Omoda, Jaecoo and Chery-branded models, which together achieved over 53,600 UK sales in 2025 and a 2.7% market share. Lepas vehicles will initially be built in China and imported to the UK, benefiting from no extra British tariffs on Chinese-built EVs. The UK government prefers onshore production, and Chery has signalled openness to local manufacturing, with early talks under way about using Jaguar Land Rover factories. Chery will also open an R&D HQ for commercial vehicles in Liverpool.
Read at Business Matters
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