Baidu has announced that its Ernie Bot chatbot will be made free starting April 1, 2024, intending to solidify its leadership in the AI space. With 430 million users generating over 1.5 billion API calls daily, Baidu seeks to broaden access while introducing features like "Deep Search" to enhance user experience. The decision also reflects in changing consumer preferences as AI becomes integral to search. The company must balance monetization with the imperative to maintain a competitive edge in a rapidly evolving industry.
The Ernie Bot chatbot from Baidu will become free on April 1st, 2024, with new features focused on enhanced capabilities in thinking, planning, and tool-calling.
Baidu's Ernie Bot has won over 430 million users, empowering them with over 1.5 billion API calls daily, showcasing its significant impact on the AI market.
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