China's internet censors are trying to crush dissenters' memes and puns. It's a losing battle.

"Young people seem to be quite good at coming up with new puns," said Diane Rulke, a professor of organizational behavior and theory at Carnegie Mellon University's Tepper School of Business.

Gary King, the director of the Institute for Quantitative Social Science at Harvard University, said the latter is 'very ineffective' because it is easy to get around it by using different language, including homophonic puns, coded in-jokes, and memes.

Chinese authorities have launched a fresh campaign to cut down on what they see as 'irregular' and 'uncivilized' language to thwart dissent online.

Experts told Business Insider that China's crackdown could backfire, leading to a 'cat-and-mouse game' with youth who are adept at evading censorship.

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