Chess.com has launched a new "Friends and Family" subscription plan allowing up to four people to access premium chess features at a lower collective annual cost of $199.99. This development aims to strengthen user loyalty, as group subscriptions encourage members to remain active to avoid losing shared benefits. The strategy draws comparisons to music streaming services, highlighting the importance of community in subscription models, while preventing issues like password sharing which could affect player ratings.
Chess.com's new "Friends and Family" plan allows up to four members to enjoy top-tier chess features at a reduced collective rate, promoting retention and loyalty.
Offering a shared membership encourages groups to stay together and prevents individual cancellations that could disrupt the benefits for everyone involved.
Collection
[
|
...
]