"Where the actual first idea of doing a text cover came from was to save money. I was like, 'This album is not going to appeal to a lot of people.'"
"I think I will do a press shoot and then maybe we just save on the album cover. It actually feels like it very much embodies the word 'brat' to kind of not be there..."
"I would rather have those conversations, which actually in some cases became quite explosive, than a picture where people are like, 'She looks good.'"
"The cover's impact even bled into politics when Vice President Kamala Harris' presidential campaign replicated it as a Twitter banner in acknowledgement of Charli tweeting, 'kamala IS brat.'"
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