Chanel hits lavish new heights in efforts to reignite Chinese market
Briefly

Coco Chanel was an ambitious woman, but even she could not have imagined the scale on which the house she founded now operates. This time last year, four blocks of Manchester's Northern Quarter became a Chanel catwalk.
The show was the most lavish moment in an ongoing love-bombing campaign by Chanel aimed at reigniting desire among Chinese consumers, where the luxury market is in slowdown.
Illuminations set the lake ablaze with colour, and to the boom of traditional Chinese drums, models began to traverse the slender catwalk to the stage.
Read at www.theguardian.com
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