"July to September typically marks a pivotal period in the U.S. handset promotions in preparation for the holiday season," noted Deepa Karthikeyan, senior technology analyst at GlobalData.
In their efforts to cash in on consumer demand for these new high-end smartphones, AT&T, T-Mobile, and Verizon participated in the promotions battle to sign new customers and retain existing ones.
Cellular carriers' preorder promotions on flagship devices encompassed 16% of the total number of offers during Q3, showcasing the significant focus on new mobile launches.
T-Mobile recorded the greatest number of promotions for flagship handsets, with offers reaching up to $1,100 off for devices like the iPhone 16 and Galaxy Z series.
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