Cardless swipes up $30M to build a new generation of co-branded credit cards | TechCrunch

Cardless aims to enhance loyalty commerce by delivering a unique model that utilizes embedded finance, attracting major players who seek meaningful return on investment.

Despite high engagement, brands like Uber and Starbucks faced challenges with co-branded credit cards, prompting a strategic retreat from loyalty commerce initiatives due to unsatisfactory returns.

With new funding of $30 million, Cardless plans to further develop its successful model, reporting a five-fold revenue increase that mirrors its growth trajectory from the previous year.

While many companies create co-branded cards, Cardless distinguishes itself through innovative approaches that enhance the consumer experience, ensuring better outcomes for both brands and users.

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