Saul 'Canelo' Álvarez emphasizes that his ready-to-drink tequila cocktail brand, VMC, stands out in a competitive market due to its authenticity and cultural roots. "This isn't just about creating a drink; it's about sharing a piece of my heritage."
Named 'Viva México Cabrones', VMC reflects Álvarez's deep connection to his roots. He expresses, "It represents my deep love for Mexico and connects me with my fans, family, and heritage."
Álvarez insists every aspect of VMC is infused with his Mexican heritage, stating, "The drinks themselves are made with the finest ingredients from the land I grew up in; you can taste the difference from the very first sip."
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