Hulu is banking on audience appetite for comedy as it launches Hularious, a stand-up vertical aimed to compete in a saturated market with monthly releases.
Emily Furutani, Hulu's VP of comedy, aims to create specials that feel like cultural events, emphasizing the importance of recognizing comedians in the industry.
Hulu's strategy involves curating original and licensed specials while exploring what kind of content to platform, addressing the need to stand out in comedy.
With the launch of Hularious, Hulu plans to release one original stand-up special each month, highlighting its commitment to becoming a significant player in comedy.
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