The atmosphere in the club is friendly, people generally aren't drunk, and since it’s dark inside, it could just as well be 4am instead of 4pm—welcome to the daytime rave. It’s a home from home for those like Joyce Harper who has been a big clubber my whole life. Now, at 61, she emphasizes that while a night out used to mean staying up until dawn, age has taught her the advantages of daytime events, especially regarding sleep quality.
David McDowall, chief executive of Stonegate, noted changes in drinking habits, stating that people now prefer to drink in the afternoons rather than late at night. Pubs are emptying earlier, with many of his friends recounting their experiences of daytime parties before heading home by 10pm. As nightlife shifts toward earlier hours, this trend may reflect broader changes in social behaviors and preferences towards healthier lifestyles.
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