"It's a good sign that [BuzzFeed] was able to get what they paid for [Complex and First We Feast]. More deals are coming back up after a 'media recession' last year," said Sam Thompson, senior managing director at M&A advisory firm Progress Partners. This observation highlights a potential rebound in the media M&A market, suggesting that previous struggles have led to newfound optimism among investors and companies.
"Given the pressure of their financial situation, this specific sale sounds like a good survival move and positions the main platform to live for another day," stated Doug Arthur, managing director at media research and advisory firm Huber Research Partners. This indicates that while BuzzFeed is not profiting fully from the sale, it has made a strategic decision to stabilize operations.
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