The study revealed that despite the well-known notion that the concept of Santa Claus encourages good behavior in children, this belief did not hold true. The investigators found instead that participation in Christmas rituals such as family outings or singing carols had a notable positive impact on children's behavior. These activities engage children more deeply and provide them with memorable experiences, which seem more effective at promoting good behavior than any abstract motivation related to Santa's gifts or lack thereof.
Professor Rohan Kapitany emphasized the importance of 'costly' Christmas rituals, stating that 'the more costly rituals likely have a bigger influence on [child] behaviour.' He explained how engaging in more demanding or unusual festive activities has a much stronger impact on children compared to simpler tasks like wearing a Christmas jumper, which he considers relatively easy and unengaging. The challenge and unique nature of meaningful family activities seem to resonate more and lead to improved conduct among children.
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