Attention spans are short. People want that dopamine hit': Jordan Adetunji, the Belfast boy gunning for Grammys glory
Briefly

from www.theguardian.com1 month ago
Jordan Adetunji's single 'Kehlani' exemplifies his unique blend of melodic rap and punk instinct, capturing attention in the highly competitive music industry.
www.theguardian.comhttps://www.theguardian.com/music/2024/dec/26/attention-spans-are-short-people-want-that-dopamine-hit-jordan-adetunji-the-belfast-boy-gunning-for-grammys-glory
The track 'Kehlani' gained immense traction on TikTok prior to its release, showcasing how social media serves as a vital platform for new artists.
www.theguardian.comhttps://www.theguardian.com/music/2024/dec/26/attention-spans-are-short-people-want-that-dopamine-hit-jordan-adetunji-the-belfast-boy-gunning-for-grammys-glory
Adetunji's creative process involves testing hooks on TikTok, allowing fan feedback to shape his music and enhance his artistic confidence.
www.theguardian.comhttps://www.theguardian.com/music/2024/dec/26/attention-spans-are-short-people-want-that-dopamine-hit-jordan-adetunji-the-belfast-boy-gunning-for-grammys-glory
By connecting with R&B star Kehlani for a remix, Adetunji's breakthrough moment highlights the power of collaboration in elevating an artist's career.
www.theguardian.comhttps://www.theguardian.com/music/2024/dec/26/attention-spans-are-short-people-want-that-dopamine-hit-jordan-adetunji-the-belfast-boy-gunning-for-grammys-glory
Read at www.theguardian.com
#jordan-adetunji #kehlani #melodic-rap #tiktok #music-industry
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