As Hello Kitty turns 50 her cuteness is still earning 3.1bn a year
Briefly

Hello Kitty, created by Yuko Shimizu, embraced global popularity since the 1970s, generating nearly $4 billion in annual sales, with an estimated $80 billion lifetime earnings.
Despite her immense fame, Hello Kitty's backstory remains largely unknown. Revealed as Kitty White, she lives in London and is actually a girl, not a cat.
From a humble vinyl coin purse to a worldwide icon, Hello Kitty has collaborated with brands like Adidas, GCDS, and Balenciaga, proving her versatility.
Celebrating 50 years, Hello Kitty features in various media, even becoming an ambassador for UNICEF and representing themed cafes and amusement parks globally.
Read at www.theguardian.com
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