AIB customers spent 3.8bn in December 2023 as data shows men really do their Christmas shopping last-minute

The study, compiled from over 78 million card transactions, reveals that December 22 was the busiest shopping day of 2023, with a 130% increase in spending.

Men spent €5.6 million between 12pm and 1pm on December 23 as they rushed for last-minute gifts, contrasting with women’s higher overall spending leading up to Christmas.

Saturday, December 23, turned out to be the busiest grocery shopping day of the year, with €42 million spent, indicating strong in-store consumer habits as opposed to online.

Adrian Moynihan from AIB emphasized the importance of Christmas for businesses, stating this year's shopping patterns are expected to lead to another impressive holiday season.

Read at Irish Independent