Geoff Kneen, Advania UK CEO, described the deal as "a game-changer," saying: "We are now capable of offering unparalleled choice, and deep experience when it comes to identifying, procuring, implementing, and supporting the right technology solutions for our customers."
Terry Betts, CCS Media CEO, emphasized that the "extensive capability of the combined business, and particularly Advania UK's class leading partnership with Microsoft, will enable us to address a broader range of customer needs from devices and infrastructure, to strategy, cloud transformation, AI, and managed services."
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