Pornhub's data indicates a significant global decrease in adult content consumption during the Eurovision Song Contest, revealing cultural events impact user behavior.
On the day of Eurovision, Pornhub traffic in Sweden fell by -13.8%, Croatia experienced a dramatic -23.3% decline, and overall engagement dipped nearly universally during the event.
The traffic on Pornhub began decreasing around 8pm GMT when Eurovision started, reaching its lowest point of -13% by 23:00, then spiking after the event ended.
Countries like Greece saw the most substantial reductions in traffic during Eurovision with a staggering -27.6% drop, showing the event's cultural significance and viewer engagement.
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