Wahed Invest's adverts showing burning banknotes were banned by the Advertising Standards Authority after 75 complaints, deemed likely to cause serious offence to viewers.
The adverts, intended to raise awareness, featured prominent figures like Ismail ibn Musa Menk and Khabib Nurmagomedov, with slogans like 'Join the Money Revolution'.
Wahed defended the imagery as a commentary on inflation, stating it was prevalent in popular culture, emphasizing it aimed to reflect Islamic investment principles.
The ASA concluded the ads were offensive in nature, considering the cultural significance of national currencies, which many viewers would find objectionable and disrespectful.
#advertising-standards-authority #islamic-investment #cultural-sensitivity #wahed-invest #inflation-awareness
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