A$AP Rocky's Tranmere link raises eyebrows but football and rap fit perfectly | Barney Ronay
Briefly

A$AP Rocky's interest in buying Tranmere Rovers reflects a growing trend in football where celebrity figures leverage their brands to engage in the sport.
The unusual partnership, featuring a rapper and a lesser-known football club, symbolizes a modern approach to ownership in football that prioritizes audience engagement and visibility.
Merseyside and New York share cultural ties, and A$AP Rocky's soulful music resonates with people, bridging the gap between rap culture and football.
This takeover model is increasingly common, likening itself to previous celebrity acquisitions in football, showcasing that fame can translate into sports ownership.
Read at www.theguardian.com
[
|
]