"We've had a lot of writers, politicians, artists. We had a lot of Swifties," says Emily Liu, a software engineer and Bluesky spokesperson, describing the migration from X to Bluesky.
Castellani and Bezerra hit on the idea back in September, when X was briefly banned in their native Brazil. The couple had chronicled their romance on the platform, and they hated the idea of losing those memories when they moved to Bluesky.
Their startup, BlueArk, is essentially operating as a moving company for Twitter expats. They've only been in business a month, yet they've already helped thousands of people move their old tweets from X to Bluesky.
Rival platform Bluesky, founded on the belief that a user's content belongs to them and not the company, lacks a migration service. This gap prompted the emergence of new services like BlueArk.
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