If you search for it, you'll quickly be inundated with shows that run rings around whatever we were served as kids. Hey Duggee is exceptional. Bluey is amazing. The new Super Happy Magic Forest series on CBBC is shaping up to be an all-timer. The culture is so rich that even something as bland as Netflix's Lego City Adventures can end up being a happily absurdist sitcom.
If you're making a new show for kids, the onus should be on channelling the former group. You should strive for art that serves children, rather than cynically banging out something just to line your pockets.
This week, a press release was sent out heralding a huge moment in children's entertainment: the unveiling of the second series of the first animated programme entirely produced by a football club. Team Jay is a cartoon that follows the adventures of Juventus mascot Jay the Zebra.
However, the show has already been on YouTube for a while and, unless there is a dramatic uptick in quality incoming, it's all quite definitively abysmal. It's exceedingly ugly, featuring the sort of blobby, weightless, bug-eyed characters that look as if they've spent their lives slowly absorbing dangerous quantities of nuclear.
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