Elly Ross opened Lil Sweet Treat in the West Village, inspired by her passion for international candies and a desire to fill the void left by Sockerbit's closure.
The shop draws customers with its diverse selection of candies from around the world, highlighting unique offerings like Swedish mushmallows and Spanish sour rainbow belt bites.
Despite launching with little food service experience, Ross's ambition to open a candy shop reflects her lifelong dream, fueled by a family background in hospitality.
Lil Sweet Treat operates a pick-and-mix model, emphasizing a tactile and engaging candy shopping experience while ensuring a chic presentation with branded packaging.
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