Michael Goldberg stumbled upon Luna Luna, a forgotten avant-garde theme park featuring rides designed by iconic artists. This discovery sparked the idea to revive it.
Goldberg recalls calling respected artists about Luna Luna, and the surprising response was no one knew about it, igniting his passion to resurrect this spectacle.
Luna Luna, staged in 1987, included surreal rides by Basquiat, Haring, Dali among others, illustrating a blend of art and amusement that transcended traditional galleries.
Heller’s initial vision for Luna Luna was driven by a desire to create a democratic art experience, catalyzing its reintroduction to new audiences in 2023.
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