'A friend says it's like getting a new suit': the rise of Brotox and cosmetic tweakments for men
Briefly

The wives who often called in to voice their frustrations over their husbands' poor hygiene habits would be surprised at how far Irish men have come in terms of cosmetic grooming, now opting for treatments as diverse as salmon sperm injections and facelifts.
Previously, Irish men were characterized by a stereotype of neglecting personal care. This perception is changing dramatically as many now embrace cosmetic procedures, showing a growing concern for appearance.
Read at Independent
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