Over the last few hundred years, boycotts have become an instrument used for many reasons. Whether over human rights, poor product quality, political affiliation, or supporting ideological movements another group opposes, boycotts are more common than ever.
not all of them are ineffective and, in some cases, can force a company to shift direction.
After rap star Kanye West received criticism for antisemitic remarks about Jewish people, a boycott grew, calling for Adidas to part with the rapper. Due to its partnership with Kanye, Adidas made hundreds of millions, if not billions. However, the calls soon grew louder and louder after the company remained silent...
Walmart did respond in some capacity by raising wages and increasingly focusing on eliminating unfair or poor working conditions.
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