Shabnam Tavakol, the founder of Kismet Olfactive, explained that perfume trends are cyclical, indicating a shift from minimalist to maximalist fragrances reminiscent of the 1970s and 1980s. She remarked, 'It's much like fashion, where everything goes in this cyclical pattern.' Tavakol suggests bold florals as great full-bodied options, recommending heavier perfumes like Le Labo's Santal 33 and Alien by Thierry Mugler for 2025.
Emma Vincent, an in-house perfumer at Lush, stated that gourmand scents will remain popular in 2025 thanks to their comforting qualities. Vincent noted that while vanilla is the most ubiquitous gourmand, she anticipates a rise in complex profiles incorporating coffee, musk, and cereal notes, allowing consumers to explore more flavor-infused fragrances.
Kelsey Hodgson, a seasoned salesperson in the perfume industry, highlighted the rising trend of rice scents. They mentioned, 'People are still looking for gourmands in general, but rice blends that space of milky and bready. It sits close to the skin.' This unique note is seeing an increase as brands innovate within their fragrance lines.
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