"Adrian Cummins on how he convinced politicians to cut Vat for restaurants and pubs"
"The campaign to make the once temporary 9pc Vat rate permanent will likely go down in the annals of Irish lobbying history as among the most successful ever fought."
"The massive €680m-a-year of tax relief for a single sector shaped Budget 2026 in a way that has not been seen since the giddy days when tax breaks for developers drove the Celtic Tiger."
A targeted campaign convinced politicians to make a temporary 9% VAT rate for restaurants and pubs permanent. The resulting policy delivers €680 million per year in tax relief to a single sector. The scale of the concession influenced the composition and priorities of Budget 2026. The outcome represents an unusually successful lobbying effort, comparable in fiscal impact to the tax concessions for developers during the Celtic Tiger era. The decision reshapes government revenue forecasts, hospitality sector economics, and the policy environment for future sectoral tax measures.
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