45 Years Later, Apple's Wild New Movie Is Using a Classic Sci-Fi Strategy
Briefly

The Gorge adopts a minimalist marketing strategy reminiscent of the original Alien, teasing horror while keeping the creature hidden from view until release.
The film revolves around two snipers, Drasa and Levi, tasked with guarding a gorge and preventing something secretive from escaping.
Sigourney Weaver's involvement in The Gorge provides credibility to the sci-fi genre, drawing parallels to her iconic role in Alien.
The film’s marketing strategy, which reveals almost nothing about the creature, echoes successful tactics from the original Alien promotional campaign.
Read at Inverse
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