"The commission says this is the largest ever civil penalty in a case involving an FTC rule violation. In addition to the financial penalty, the FTC is also requiring Amazon to do several things, including: Create a clear and conspicuous button for customers to decline a full Prime subscription. (This means the button can't say "No, I don't want Free Shipping.") Create disclosures about all Prime terms during the enrollment process, including cost, date, and frequency of charges; information about auto-renewal; and cancellation procedures."
"If you're an Amazon Prime subscriber, you might be able to take part in a new class action suit and claim your share of a $2.5 billion settlement. The that not only did Amazon trick millions of people into signing up for a Prime subscription through deceptive web pages, but it also made the cancellation process unnecessarily difficult. As a result, Amazon now has to pay a $1 billion penalty and provide $1.5 billion in refunds to affected consumers."
An FTC ruling requires Amazon to pay $2.5 billion after findings that Amazon misled customers into full Prime subscriptions and impeded cancellations. The settlement comprises a $1 billion civil penalty plus $1.5 billion in consumer refunds, with eligible customers able to receive up to $51 each. The FTC ordered Amazon to add a clear, conspicuous button to decline full Prime, disclose all Prime terms including cost and auto-renewal during enrollment, and permit cancellation via the same method used to sign up without undue difficulty or cost. Amazon must also fund an independent third-party supervisor to monitor compliance. Some customers who sought the cheaper standalone Prime Video service were instead enrolled in the full, automatically renewing Prime membership, costing about $6 more per month.
Read at ZDNET
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