"Selling products that track gauges such as the S&P 500 or the MSCI World Index is a low margin, commoditized business. That is killing many mid-size asset managers who lack the scale to compete. Even the Big Three are eager to expand into higher-margin lines," wrote WSJ contributor Jon Sindreu.
"Pursues the benefits associated with indexing (diversification, low turnover, transparency and tax efficiency), but with the ability to add value by making investment decisions using information in current prices," the ETF's website.
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