Butterball acknowledged the video, clarifying that it does not reflect current conditions at its facilities. The spokesperson stated, 'Animal care and well-being is central to who we are as a company.'
In 2013, Butterball became the first turkey company to be American Humane-certified and undergoes yearly audits to verify compliance with animal care best practices.
Despite the PR crisis, Butterball maintains a zero-tolerance policy for animal mistreatment, emphasizing their commitment to ethical and responsible care of turkeys.
The timing of the video's rerelease, coinciding with peak turkey-selling season, creates a challenging situation for Butterball, while benefiting PETA's campaign.
Collection
[
|
...
]