Excessive use of short video platforms, referred to as Short Video Addiction (SVA), negatively impacts mental and cognitive health, particularly among emerging adults. Reports indicate that SVA can lead to heightened anxiety, diminished attention, and emotional regulation issues. Many college students are frequent users of these platforms, spending significant time engaging with short videos daily. SVA represents an uncontrolled consumption of fast-paced content tailored by algorithms, contributing to altered brain functioning and adverse effects on mental health during critical developmental years.
Studies suggest that Short Video Addiction (SVA) can alter brain and neural functioning, especially alarming for emerging adults whose brains are still developing.
A 2025 report highlighted how SVA represents an uncontrolled use of short-video platforms to consume rapid information, which can negatively impact brain functioning.
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