"Every morning starts the same way: You go to your local coffee shop for a croissant and an oat milk latte with three pumps of vanilla, obviously. Then, while scrolling TikTok on your lunch break, you spot a cute sweater. It's on sale, so you buy it immediately - you can't stand the thought of it selling out. On your way home, you swing by your go-to takeout spot for dinner."
"With the start of a new year, many creators on TikTok are calling out this all-too-common habit, while also offering a little solace: " You aren't actually broke. You're just overspending," said @itssarah.ann in a Dec. 31 video that racked up more than a million views. She - and plenty of others on the app - are aiming to stick to "no-buy lists" in 2026 as a fresh way to manage their money. Here's what you need to know."
Daily small purchases such as specialty coffee, impulse clothing buys, and frequent takeout can accumulate into significant monthly overspending. Economic pressures intensify the problem: a 2025 Resume Now survey found 73% of workers struggle to afford anything beyond basic living expenses and one-third report salaries not keeping up with inflation. Food prices rose nearly 24% from 2020 to 2024, reducing household cash flow. Lifestyle creep leads people to increase discretionary spending as income rises. Social media creators recommend behavioral tactics like no-buy lists and conscious spending in 2026 to help curb impulse purchases and restore financial control.
Read at Bustle
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