Tanya Sweeney: 'We're living in the Peak A**hole Era and there's nothing anyone can do about it'

"I know, I know. Moaning about how inconsiderate and self-centred people are has become a weekend supplement column cliche by now. I truly shudder to think about the number of rainforests that have been destroyed so that people like me can belabour this very fact."

"But it bears repeating. We are officially living in the Peak A**hole Era. It's virtually impossible to ignore or avoid people who believe in their waters that the world should accommodate them, and them only. The people who say, 'I am here, and I am more important than you,' without saying a single word."

Complaining about inconsiderate, self-centred people has become a cultural cliché, yet the phenomenon persists and warrants attention. Many individuals behave as if the world must accommodate them and them alone, signaling a pervasive rise in entitlement. Such behaviour feels relentless and unavoidable in everyday life, producing frustration and disbelief. The current social climate can be described as a 'Peak A**hole Era,' where silent displays of superiority—small acts that communicate 'I am here, and I am more important than you'—dominate public interactions. Everyday encounters often reveal a refusal to consider others' needs, amplifying social friction and eroding mutual courtesy.

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