Public speakers are often discouraged to learn that their audiences retain less than a third of their spoken content, with studies showing retention rates between 10 to 30%. Many rely on slides and repetition to help enhance recall, but research reveals that slides can distract audiences, forcing them to split their attention, which negatively impacts memory. Instead, the brain benefits from receiving the same information in varied forms, suggesting that storytelling or diverse expressions of ideas are more effective in ensuring that key messages stick with audiences after a presentation.
At best, less than a third of all that carefully prepared content you deliver will stick. That’s right: two-thirds of your brilliance vanishes into the ether within hours.
Traditionally, we speakers have relied on two main tactics to boost memory: slides and repetition. What slides actually do is force audiences to look in two directions at once.
#public-speaking #memory-retention #communication-strategies #cognitive-science #audience-engagement
Collection
[
|
...
]